The 9th Penang International Travel Exchange brings international travel buyers and Malaysian tourism suppliers together for business matching, networking and familiarisation visits. At Penang Waterfront Convention Centre, the 27 October programme includes registration from 08:15, opening at 09:30 and B2B meetings from 10:00–17:20. The event continues through 29 October, with trade meetings and Penang destination tours. This is an industry-focused B2B event; advance trade registration is required, and general public admission is not advertised.